The million-dollar wine brand in China that you never heard about
Oria Shanghai's wine brand Little Red Riding Hood raised US$20 million in funding, the same amount raised by Vivino, but why haven't we heard about the wine brand that's changing China's wine market?
Torre Oria Knock Knock Red Blend, a Spanish red wine packaged with a familiar fairytale character – the Little Red Riding Hood – is creating a fairy-tale of its own in China.
Few outside of the country has heard about the Spanish wine but from its launch in China in 2016 to today, it has become arguably the most successful wine launch story in recent ye…